Design and development of key visual for the Armenian Street Party. Organised yearly by the Peranakan Museum, the Armenian Street Party celebrates the unique Peranakan heritage by hosting up a variety of food and drink stalls, performances, fun and games.
Drawing inspiration from the peranakan courtyard of the olden days as a space for relaxation, and get-togethers – we created the key visual with the elements of the peranakan courtyard in bright and bold graphics to portray the spirit of the modern peranakan.
The flyer folds up as a regular rectangle but unfolds in a unique manner revealing a little information in its intended hierarchy with each unfold – playfully mirroring the way peranakan shophouses from the olden days were designed.