Brand identity design for a partnership between Dylan Chong (a second-generation tailor) and Matthew Lai (a Kevin Seah alumnus) that offers both made-to-measure and full bespoke tailoring services.
The symbol, consisting of 2 dashes, a horizontal and a vertical are akin to the collaborative nature of this venture, and the differing tailoring styles of both tailors, Kay-Jen and Dylan.
Decked in a neutral grey, the print collaterals delivers a minimal and contemporary style as compared to the old guards of the tailoring industry.