We worked with DBS Bank’s UX & Design team to come up with a series of profile illustrations for their UX & Design website.
The website platform is dedicated to sharing the design team’s thoughts and resources with an audience that was relatively new to the significance of the role of design in banking.
They also wanted to be able to invite potential designers, researchers, engineers, and project managers to understand more about the nature of their work at DBS and to join their growing team.
Working together with the team members to understand their unique make up, we created a series of fun illustrations that best described the dynamics of the creative and spirited DBS UX & Design team.
The humorous illustrations coupled with their tongue-in-cheek copy playfully capture an honest glimpse into the life of a UX designer, researcher, engineer, and project manager and reinforce the role of design in a banking landscape that was new to the idea of putting design at the core of a business.
DBS Bank went from having 2 designers to having more than 50 people in their design team in 9 countries today.